"Long before any richness of culture had been achieved, nature had provided man with it's own master model of inexhaustible creativity, whereby randomness gave way to organization, and organization gradually embodied purpose and significance. This creativity is it's own reason for existence and it's own reward. To widen the sphere of significant creativity and prolong it's period of development is man's only answer to his conciousness of his own death." - (Mumford, L (1967). Technics and Human Development.)